by Liz Hecht | February 2012 | Communicating with Distinction
In This Issue: Questions to Ask | Halt! Who Goes There? | A Lamentable Trend Thought leadership has become a virtual requirement in the world of investment marketing. Those who don’t have thought leadership want some. And those who already have some want more.... by Liz Hecht | January 2012 | Selling the Organization
In This Issue: A Different Kind of Due Diligence | Red Flags | A Hundred Little Things According to the dictates of their nature—not to mention commonly accepted best practices and, in some cases, the law—investment companies are compelled to audit everything. There... by Liz Hecht | December 2011 | Practical Considerations
In This Issue: Marketing Lessons through Horse Trading | Presenting First or Last? | How We Decide Marketing and sales professionals, even veterans with decades of experience, can still learn vital lessons about their own discipline through everyday life.... by Liz Hecht | November 2011 | Communicating with Distinction
In This Issue: Books Created by Committee | The Entropy Factor | The Cost of Verbosity Why are so many presentation books for institutional asset managers so bad? These books are designed to guide, inform and serve as a tangible record of new business and client...
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