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Insights for Investment Marketing and Sales Professionals
Quantity Over Quality? | December 2024
In the world of investment management, an industry focused on quantifiable results, quantity (more) often gets prioritized over quality (better). But there should be no contest between more and better. This issue of Excess Returns considers ways in which better investment marketing materials serve as a foundation for more of everything that matters to long-term investment company success.
For additional marketing and sales insights, see War Stories and Art & Science.