Presenting with an Interpreter

Presenting with an Interpreter

In This Issue: Achieving Connection | Being Clear | Additional Resources Lost in Translation is a great movie about two strangers who meet and forge an unlikely connection while living in a Tokyo hotel. Lost in translation also is something you want to avoid when...

An Underutilized Marketing Strategy

In This Issue: A World Without Follow-Up | A System for Following Up | Essentialism How often has this happened to you? You and your team pursue a new business opportunity diligently step by step from initial inquiry to proposal to semifinals and finals. And then …...

The Lessons of Investment Fraud

In This Issue: “By-Products of Greed” | Under the Mattress | Enough. Fraud is everywhere. You need only open your email on any given day to become a potential fraud victim. In the capital markets, the specter of fraud inspires fear and loathing among...

What’s the Plan?

In This Issue: The Power of Planning | Planning for Financial Advisors | Sweaters for Penguins When I ask investment companies for a copy of their marketing plan, I am often told, “There really isn’t one” or “We don’t have anything on...

Investment Marketing 1.0

In This Issue: Just Getting the Word Out? | The Art of the Start | 20 Ways to Win & Keep AUM Maybe it’s a sign of optimism due to current stock market strength. Or perhaps more portfolio managers want to control their own destiny in an increasingly volatile...

Retail Versus Institutional Marketing

In This Issue: Oh, That Is So … Retail! | No More Dumbing Down | A Simple Comparison Effective marketing strategies used in targeting retail investors often are dismissed by institutional marketers as being too obvious or unsophisticated. This issue of Excess Returns...