by Liz Hecht | February 2014 | Communicating with Distinction
In This Issue: Beyond Cut and Paste | Opportunity or Necessary Evil? | A Plan Sponsor’s Perspective It can be a foundation for outstanding marketing communications. Or a showcase of all the shortcomings that typify investment marketing. Its production can be a... by Liz Hecht | February 2012 | Communicating with Distinction
In This Issue: Questions to Ask | Halt! Who Goes There? | A Lamentable Trend Thought leadership has become a virtual requirement in the world of investment marketing. Those who don’t have thought leadership want some. And those who already have some want more.... by Liz Hecht | November 2011 | Communicating with Distinction
In This Issue: Books Created by Committee | The Entropy Factor | The Cost of Verbosity Why are so many presentation books for institutional asset managers so bad? These books are designed to guide, inform and serve as a tangible record of new business and client...
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