by Liz Hecht | December 2024 | Communicating with Distinction
In This Issue: More and Better | A Balancing Act | Measuring Quality Investment marketing can be a fun and fulfilling career offering the opportunity to learn about diverse investment strategies in vastly different world markets. But investment...
by Liz Hecht | July 2024 | Communicating with Distinction
In This Issue: A Sense of Direction | Transitions | The End Aristotle noted long ago that stories must have a beginning, middle and end. “Although this may seem obvious,” writes Aristotle translator Philip Freeman, “many stories fail terribly at being whole and...
by Liz Hecht | April 2015 | Communicating with Distinction
In This Issue: Teach to Learn | The Downside? | Wealth Management Unwrapped Can a simple shift in mindset greatly increase one’s effectiveness as a salesperson? You bet it can. This issue of Excess Returns explores strategies for selling...
by Liz Hecht | February 2015 | Communicating with Distinction
In This Issue: Why Brevity Wins Business | Elevator Speech? | Just Right! Everyone gives lip service to it, but few achieve it consistently. This issue of Excess Returns explores what is perhaps the most effective, least practiced strategy in all of investment...
by Liz Hecht | September 2014 | Communicating with Distinction
In This Issue: What Clichés Say About Your Company | Clichés and Deception | It’s Been Said Before Clichés—words or phrases that have lost all meaning through overuse—undermine effective communication everywhere. At best, clichés convey a lack of original...
by Liz Hecht | April 2014 | Communicating with Distinction
In This Issue: Memory and Marketing | The Rule of One | Brain Rules Much has been published during the past few years about how human brain function affects investment decisions. But how do the workings of the human brain affect investment marketing? This month Excess...
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